Key takeaways
- FTTP and SoGEA are broadband access products; leased lines are dedicated business connectivity.
- Qualify customer risk before recommending a circuit type.
- Many strong designs combine a leased line with broadband failover.
The difference partners need to explain
Business broadband is usually the right answer when the customer wants cost-effective internet access and can tolerate standard broadband service characteristics. FTTP can be very capable, especially where full fibre is available, but it is still positioned differently from a dedicated leased line.
A leased line is built for customers that need dedicated, symmetric and business-grade connectivity. It is normally used when connectivity failure or inconsistent performance has a direct operational cost.
When business broadband is the right fit
Recommend FTTP or SoGEA where the customer has standard internet access needs, sensible backup plans and budget sensitivity. Broadband is common for small offices, retail sites, home workers, guest Wi-Fi, secondary circuits and non-critical branches.
The partner opportunity is to package broadband with managed routers, security, VoIP, support and monitoring so the customer receives a complete service rather than a bare circuit.
When a leased line is the better fit
Recommend a leased line when upload speed, latency, uptime, restoration times or uncontended access are important. This includes cloud-heavy offices, call centres, schools, professional services, healthcare environments, large Wi-Fi deployments and sites running critical VPN or hosted voice services.
Leased lines can also be sold with broadband failover to create a more resilient design.
How to qualify customers
Ask the customer what happens if the connection is down for a working day, how many users depend on the circuit, which applications are business-critical, how much upload they need, and whether they have a backup connection.
The answers usually make the choice clear. A low-risk site may suit FTTP; a mission-critical site should be quoted for a leased line or resilient multi-circuit design.
Next step
If you want to sell broadband, full fibre or dedicated connectivity as part of your MSP, ISP or telecom reseller portfolio, speak to Wholesale Broadband UK about a partner model that fits your technical and commercial requirements.
